SPONSORWORKS PARTNERSHIPS PLATFORM

Sponsorship management software for brands and rights holders

AI native software built to enhance visibility, streamline sponsorship operations and help teams make smarter strategic decisions.

  • One place for inventory, contracts, deliverables and approvals
  • Bring all your sponsorship data together
  • Use AI to find answers, surface insights and get work done faster
BBrand EditionRRights Holder Edition

Trusted by global brands and rights holders

Diageo
NBCUniversal
Aviva
Santander
Philips
Aon
Qatar Airways
BP
Hyundai
Unilever
AXA
Xero

One platform, two editions

A purpose-built edition for brand partnership teams managing multiple sponsorships and for rights holder partnership teams delivering to multiple commercial partners.

For Brand Teams

Finally track your entire sponsorship portfolio — and prove its value.

  • Full visibility across every sponsorship in your portfolio
  • Never miss a contract obligation or renewal date
  • Keep teams, agencies and delivery partners aligned in one place
  • Prove ROI to stakeholders without the reporting scramble
  • Renew, re-shape or walk away — backed by real performance data
Explore Brand Edition

For Rights Holder Teams

Transform partner delivery and unlock more commercial opportunities.

  • Onboard new partners with a slick, branded experience
  • Keep every partner on-brand with always-up-to-date toolkits
  • Approve creative faster — without all the chasing
  • Deliver automatic reporting to every partner
  • Spot upsell and inventory opportunities before they slip away
Explore Rights Holder Edition

Too much chasing. Too little clarity.

Whether you’re managing sponsorships or delivering to partners, scattered information and manual follow-ups make it harder to keep track of what’s agreed, what’s delivered and what needs attention.

Everything's everywhere

Contracts in one place, assets in another, tracking across spreadsheets, and vital conversations spread across inboxes and WhatsApp. Your team wastes hours each week hunting for information.

Manual processes that don't scale

Teams waste time shifting information between tools. Approvals happen in email threads. Reporting is built manually. Inefficiencies that multiply at scale.

No strategic visibility

Leadership wants ROI data and activation insights, but you're still compiling status updates by hand. At year end, no one can say which assets were used and which went unused.

See every partnership clearly

See every deliverable, deadline and status in one place. Add the evidence as work gets done, so reporting and renewal conversations don't start with a search through old emails and spreadsheets.

See performance across the whole portfolio and give leadership a clear answer without another reporting scramble. When renewal decisions come around, the evidence is already there.

Give partners or regional teams a branded place to find the latest updates, assets and toolkits. Everyone gets what they need faster, without chasing your team for another link or update.

Up to 70%

Rights holders we speak to estimate their teams spend this much time answering repeat partner questions.

Portland Pioneers — Partner Portal
Branded Portland Pioneers partner portal with toolkits, assets, approvals, events, reports and a brand approvals panel

Put AI at the heart of sponsorship management

Not an AI add-on. Sponsorworks brings your data, workflows and intelligence together so AI can help at every stage.

Your sponsorship data. Your choice of AI.

Work in Sponsorworks, Copilot, ChatGPT or Claude — every answer stays grounded in the same live data.

CopilotChatGPTClaude

“The Sponsorworks platform has been invaluable for running our sponsorship programme, automating communications and taking a lot of the administrative burden off the team. It also looks great and is really easy to use, so it was an easy decision to roll it out across the business.”

Diageo

Hilary NybergDiageo

Sponsorworks Events Platform

Tickets and hospitality too? Manage them on the Events Platform.

Sponsorworks also offers the Events Platform for corporate ticketing, hospitality and guest management. Many teams use both, so the tickets and hospitality that come with a sponsorship are managed right next to the partnership itself.

Explore the Events Platform

PartnershipsEventsconnected via API

3×

return on Aon's hospitality and sponsorship portfolio after centralising £1.5m of spend

Read the Aon story

97%

ticket utilisation at Diageo, up from under 70%, across 15,000 tickets a year

Read the Diageo story

Frequently Asked Questions

Book a Demo

The Sponsorworks Partnerships Platform is AI-native sponsorship management software for brand partnership teams and rights holders. It keeps inventory, contracts, deliverables, approvals, assets and reporting together while working alongside existing systems. Its AI turns contracts into live trackers, answers questions about sponsorship data in plain English and connects with the AI tools a company already uses.

Sponsorworks is built for the two teams on either side of the same agreement. Brand partnership teams use the Brand Edition to bring sponsorship data together, track delivery across a portfolio and prepare for renewal decisions. Rights holder teams use the Rights Holder Edition to deliver for multiple commercial partners through custom-branded portals, approvals and per-partner reporting. For corporate ticketing, hospitality and guest management, Sponsorworks also offers the Sponsorworks Events Platform. See the Events Platform ↗

Sponsorworks uses AI to take work off partnership teams and make their data easier to use. Upload a contract and it pulls the obligations, assets and deadlines into a live tracker in minutes. It can check partner creative against brand rules, answer questions about sponsorship data in plain English and connect with the AI tools a company already uses. Sponsorworks never trains AI models on customer data, protects personal information and meets customers' data protection obligations. Every use of AI in the platform is rigorously tested and runs within strict guardrails.

Yes. Sponsorworks is designed to work alongside the systems a team already relies on, not replace them. It connects with platforms including Salesforce and monday.com, takes in spreadsheets and contracts, and can bring in reports sent by email. Sponsorship data then sits in one structured view without asking people to abandon the tools they already use. See all integrations ↗

Yes. Sponsorworks keeps deliverables, activations, outcomes and supporting evidence connected in one structured record. Teams can answer leadership questions without reconstructing the history from email threads, mobile messages and tracker spreadsheets, and use the same evidence to support reporting and renewal decisions.

Sponsorworks is ISO 27001 certified, with data hosted on enterprise-grade cloud infrastructure and regional data hosting available where data protection law requires it. GDPR tools and configurable SSO are built in, and SOC 2 Type II is close to completion. Dedicated hosting options are available for large enterprise customers, and information security documentation is available for procurement and IT reviews.

Ready to transform your partnership operations? See how Sponsorworks helps brands and rights holders run more efficient programmes and prove more value.

Book a Demo