SPONSORWORKS PARTNERSHIPS PLATFORM
Sponsorship management software for brands and rights holders
AI native software built to enhance visibility, streamline sponsorship operations and help teams make smarter strategic decisions.
Trusted by global brands and rights holders
Less time drowning in admin. More time on value creation.
Whether you're a brand managing multiple sponsorships or a rights holder delivering to multiple partners, the same problems slow you down.
Everything's everywhere
Contracts in one place, assets in another, tracking across spreadsheets, and vital conversations spread across inboxes and WhatsApp. Your team wastes hours each week hunting for information.
Manual processes that don't scale
Teams waste time shifting information between tools. Approvals happen in email threads. Reporting is built manually. Inefficiencies that multiply at scale.
No strategic visibility
Leadership wants ROI data and activation insights, but you're still compiling status updates. Without real-time dashboards, you can't spot new opportunities or prove value effectively.
The Sponsorworks platform has been invaluable for running our sponsorship programme, automating communications and taking a lot of the administrative burden off the team. It also looks great and is really easy to use, so it was an easy decision to roll it out across the business.
One platform, two editions
Purpose-built edition for brand partnership teams managing multiple sponsorships and for rights holder partnership teams delivering to multiple commercial partners.
For Brand Teams
Finally track your entire sponsorship portfolio — and prove its value.
Centralise every contract, asset and activation. Track what you've committed to deliver, coordinate agencies seamlessly, automate stakeholder reporting, and prove ROI with confidence.
- Full visibility across every sponsorship in your portfolio
- Never miss a contract obligation or renewal date
- Keep teams, agencies and delivery partners aligned in one place
- Prove ROI to stakeholders without the reporting scramble
- Renew, re-shape or walk away — backed by real performance data
For Rights Holder Teams
Transform partner delivery and unlock more commercial opportunities.
Elevate the partner experience, enable self-service, publish visually-stunning toolkits, streamline creative approvals, unlock commercial upsell opportunities, and automate partner reporting — and rein in the chaos of email, Teams and WhatsApp.
- Onboard new partners with a slick, branded experience
- Keep every partner on-brand with always-up-to-date toolkits
- Approve creative faster — without all the chasing
- Deliver automatic reporting to every partner
- Spot upsell and inventory opportunities before they slip away
Frequently Asked Questions
Book a DemoThe Sponsorworks Partnerships Platform is sponsorship management software that runs the whole deal after signature. Upload a contract and the AI extracts every obligation, asset and deadline into a live delivery tracker; approvals, assets and reporting then happen in one platform instead of across spreadsheets, inboxes and WhatsApp.
The two teams on either side of the same agreement. Brand partnership teams use the Brand Edition to manage portfolios of sponsorships they've bought: obligations, agencies, assets and renewal decisions. Rights holder teams use the Rights Holder Edition to deliver to many commercial partners at once through custom-branded partner portals. Teams at Diageo, NatWest, Aon and Xero run their programmes on Sponsorworks.
In two shipped capabilities. AI contract intelligence reads sponsorship agreements and builds the obligation and asset tracker automatically, with no manual data entry. AI brand-rule validation checks partner-uploaded creative against your brand guidelines (logo placement, colour usage, prohibited content and required disclaimers) before anything goes live.
Most sponsorship tools centre on selling sponsorships: a sales CRM with inventory attached. Sponsorworks centres on delivering them: AI-read contracts, custom-branded partner portals deployed in hours, streamlined creative approvals and automated per-partner reporting. It's built for the work that starts after the deal is signed.
Yes. Every deliverable, activation and outcome is logged as it happens, so the delivery record and performance reporting build themselves. Teams use that evidence to make renewal decisions backed by real data: renew, re-shape or walk away.
Sponsorworks is ISO 27001 certified, with a SOC 2 Type II audit underway, and data hosted on enterprise-grade cloud infrastructure in the UK/EU and tools for data retention and GDPR compliance built in. Dedicated hosting options are available for large enterprise customers.
Ready to transform your partnership operations? See how Sponsorworks helps brands and rights holders run more efficient programmes and prove more value.