SPONSORWORKS PARTNERSHIPS PLATFORM
Sponsorship management software for brands and rights holders
AI native software built to enhance visibility, streamline sponsorship operations and help teams make smarter strategic decisions.
Trusted by global brands and rights holders
Less time drowning in admin. More time on value creation.
Whether you're a brand managing multiple sponsorships or a rights holder delivering to multiple partners, the same problems slow you down.
Everything's everywhere
Contracts in one place, assets in another, tracking across spreadsheets, and vital conversations spread across inboxes and WhatsApp. Your team wastes hours each week hunting for information.
Manual processes that don't scale
Teams waste time shifting information between tools. Approvals happen in email threads. Reporting is built manually. Inefficiencies that multiply at scale.
No strategic visibility
Leadership wants ROI data and activation insights, but you're still compiling status updates. Without real-time dashboards, you can't spot new opportunities or prove value effectively.
The Sponsorworks platform has been invaluable for running our sponsorship programme, automating communications and taking a lot of the administrative burden off the team. It also looks great and is really easy to use, so it was an easy decision to roll it out across the business.
One platform, two editions
Purpose-built edition for brand partnership teams managing multiple sponsorships and for rights holder partnership teams delivering to multiple commercial partners.
For Brand Teams
Finally track your entire sponsorship portfolio — and prove its value.
Centralise every contract, asset and activation. Track what you've committed to deliver, coordinate agencies seamlessly, automate stakeholder reporting, and prove ROI with confidence.
- Full visibility across every sponsorship in your portfolio
- Never miss a contract obligation or renewal date
- Keep teams, agencies and delivery partners aligned in one place
- Prove ROI to stakeholders without the reporting scramble
- Renew, re-shape or walk away — backed by real performance data
For Rights Holder Teams
Transform partner delivery and unlock more commercial opportunities.
Elevate the partner experience, enable self-service, publish visually-stunning toolkits, streamline creative approvals, unlock commercial upsell opportunities, and automate partner reporting — and rein in the chaos of email, Teams and WhatsApp.
- Onboard new partners with a slick, branded experience
- Keep every partner on-brand with always-up-to-date toolkits
- Approve creative faster — without all the chasing
- Deliver automatic reporting to every partner
- Spot upsell and inventory opportunities before they slip away
Frequently Asked Questions
Book a DemoThe Sponsorworks Partnerships Platform is AI-native sponsorship management software for brand partnership teams and rights holders. It keeps inventory, contracts, deliverables, approvals, assets and reporting together while working alongside existing systems. Its AI turns contracts into live trackers, answers questions about sponsorship data in plain English and connects with the AI tools a company already uses.
Sponsorworks is built for the two teams on either side of the same agreement. Brand partnership teams use the Brand Edition to bring sponsorship data together, track delivery across a portfolio and prepare for renewal decisions. Rights holder teams use the Rights Holder Edition to deliver for multiple commercial partners through custom-branded portals, approvals and per-partner reporting.
Sponsorworks uses AI to take work off partnership teams and make their data easier to use. Upload a contract and it pulls the obligations, assets and deadlines into a live tracker in minutes. It can check partner creative against brand rules, answer questions about sponsorship data in plain English and connect with the AI tools a company already uses.
Yes. Sponsorworks is designed to work alongside the systems a team already relies on, not replace them. It connects with platforms including Salesforce and monday.com, takes in spreadsheets and contracts, and can bring in reports sent by email. Sponsorship data then sits in one structured view without asking people to abandon the tools they already use.
Yes. Sponsorworks keeps deliverables, activations, outcomes and supporting evidence connected in one structured record. Teams can answer leadership questions without reconstructing the history from email threads, mobile messages and tracker spreadsheets, and use the same evidence to support reporting and renewal decisions.
Sponsorworks is ISO 27001 certified, with data hosted on enterprise-grade cloud infrastructure and regional data hosting available where data protection law requires it. GDPR tools and configurable SSO are built in, and SOC 2 Type II is close to completion. Dedicated hosting options are available for large enterprise customers, and information security documentation is available for procurement and IT reviews.
Ready to transform your partnership operations? See how Sponsorworks helps brands and rights holders run more efficient programmes and prove more value.