PARTNERSHIPS PLATFORM — RIGHTS HOLDERS EDITION
Partnership Management for Rights Holders
Transform partner delivery and unlock more commercial opportunities. Deploy custom-branded partner portals in hours, publish rich guidelines and toolkits, streamline creative approvals, and automate reporting — all while keeping everything off email, Teams and WhatsApp.
Trusted by leading global organisations
Is your partnership team drowning in admin when they should be building relationships?
When partners self-serve and workflows automate, here’s what shifts.
Less time on admin
Time back to focus on work that matters.
Back to building relationships
The work that grows partnerships.
Happier partners self-serve
No more ‘Where’s the logo?’ or ‘What’s the status?’
Upsells, not firefighting
Unlock commercial revenue opportunities.
Partners. Same team.
Double your partners, not your headcount.
Deploy custom-branded partner portals in hours
Custom branding per partner
Logos, colours and themes tailored to each commercial partner.
Rich-media toolkit publishing
Publish interactive guidelines and activation toolkits directly to portals.
Granular permission controls
Define exactly what each partner can see, download and request.
Self-service asset access
Partners find what they need without having to ask your team.
Automated activation reporting
Partners see what's been delivered, in real time, in their own portal.
Secure partner communications
Every conversation tied to the right partnership — no lost WhatsApp threads.
Everything you need to deliver exceptional commercial programmes
Master Inventory Management
See all commercial inventory across all partners in one view. Track what's allocated, available, and in proposal stage. Prevent overselling.
AI Contract Intelligence
Instant AI analysis extracts partner obligations, deliverables and asset entitlements. Onboard new partners in minutes, not days.
Custom Branded Partner Portals
Deploy unique partner portals with custom branding for each commercial partner. Self-service access, toolkit publishing, activity tracking.
Rich Guideline & Toolkit Publishing
Publish interactive brand guidelines, activation toolkits and campaign resources — with video, PDF and interactive content — directly to partners.
Creative Approval Workflows
Multi-party annotations on images, videos and PDFs. Partners upload creative, your team reviews and approves, with a complete audit trail.
In-App Partner Messaging
Stop juggling WhatsApp, email and Teams. Centralise all partner conversations in-platform, tied to the relevant partnership.
Commercial Opportunity Tracking
Track bonus inventory offers, upsell proposals and additional commercial opportunities through clear pipeline stages.
Automated Partner Reporting
Generate partner-specific activation reports automatically. Hours of manual reporting become minutes of review.
AI Compliance & Governance
Faster approvals, fewer mistakes, consistent brand governance
Configure AI content rules that automatically validate campaign imagery and materials partners upload — against your brand guidelines. Logo placement, colour usage, prohibited content, required disclaimers — all checked instantly before anything reaches your approval queue.
The result: brand standards maintained automatically, your team reviews only compliant content, and partners get faster turnaround.
- AI flags issues before human review
- Fewer rounds of changes — partners get instant feedback
- Consistent governance across 40+ partners
- Right-first-time creative submissions
- Complete audit trail of every approval and rejection
Running hospitality or ticketing for partners too?
The Sponsorworks Events Platform handles corporate hospitality, guest programmes and ticketing at scale. Both platforms integrate seamlessly via API, so partnership and event data stay in sync without duplicate admin.
Frequently Asked Questions
Book a DemoThe Sponsorworks Rights Holder Edition is sponsorship management software for rights holder teams. It keeps inventory, contracts, deliverables, approvals, assets and reporting together, while giving commercial partners their own branded portals for live status, content, requests and reports. Teams can also offer unused inventory to partners and add accepted offers to the contract.
Each commercial partner gets a custom-branded portal for contract tracking, live delivery status, content and toolkits, requests, creative approval submissions and reporting. Partners can find routine information and follow progress themselves, reducing the status chasing handled by the rights holder's account team.
You can start small and build from there. Upload a contract and Sponsorworks turns it into a working delivery tracker in minutes, so there is something useful in front of the team on day one. Most teams are fully branded and live within about four weeks, and the wider functionality can be introduced in phases to suit the rollout.
Partners submit campaign creative through their portal, where AI brand-rule validation checks it against the configured guidelines before review, including logo placement, colour usage, prohibited content and required disclaimers. The rights holder team sees the submission and any issues in one place, helping reduce amendment rounds and speed up sign-off.
The live delivery record feeds each partner's branded report, which is available through their portal. Evidence stays connected to the obligations and activity it supports, reducing manual compilation for the rights holder team and giving partners a clearer view of delivery progress.
Yes. Rights holder teams can turn unused inventory into offers for selected partners, who can review and accept them through their portal. An accepted offer can be added to the contract without rebuilding the paperwork, helping the team move from managing delivery to creating additional commercial opportunities.
Ready to transform commercial partnership delivery? See how leading rights holders use Sponsorworks to deliver exceptional partner experiences while reducing team workload.