PARTNERSHIPS PLATFORM — RIGHTS HOLDERS EDITION
Partnership Management for Rights Holders
Transform partner delivery and unlock more commercial opportunities. Deploy custom-branded partner portals in hours, publish rich guidelines and toolkits, streamline creative approvals, and automate reporting — all while keeping everything off email, Teams and WhatsApp.
Trusted by leading global organisations
Is your partnership team drowning in admin when they should be building relationships?
When partners self-serve and workflows automate, here’s what shifts.
Less time on admin
Time back to focus on work that matters.
Back to building relationships
The work that grows partnerships.
Happier partners self-serve
No more ‘Where’s the logo?’ or ‘What’s the status?’
Upsells, not firefighting
Unlock commercial revenue opportunities.
Partners. Same team.
Double your partners, not your headcount.
Deploy custom-branded partner portals in hours
Custom branding per partner
Logos, colours and themes tailored to each commercial partner.
Rich-media toolkit publishing
Publish interactive guidelines and activation toolkits directly to portals.
Granular permission controls
Define exactly what each partner can see, download and request.
Self-service asset access
Partners find what they need without having to ask your team.
Automated activation reporting
Partners see what's been delivered, in real time, in their own portal.
Secure partner communications
Every conversation tied to the right partnership — no lost WhatsApp threads.
Everything you need to deliver exceptional commercial programmes
Master Inventory Management
See all commercial inventory across all partners in one view. Track what's allocated, available, and in proposal stage. Prevent overselling.
AI Contract Intelligence
Instant AI analysis extracts partner obligations, deliverables and asset entitlements. Onboard new partners in minutes, not days.
Custom Branded Partner Portals
Deploy unique partner portals with custom branding for each commercial partner. Self-service access, toolkit publishing, activity tracking.
Rich Guideline & Toolkit Publishing
Publish interactive brand guidelines, activation toolkits and campaign resources — with video, PDF and interactive content — directly to partners.
Creative Approval Workflows
Multi-party annotations on images, videos and PDFs. Partners upload creative, your team reviews and approves, with a complete audit trail.
In-App Partner Messaging
Stop juggling WhatsApp, email and Teams. Centralise all partner conversations in-platform, tied to the relevant partnership.
Commercial Opportunity Tracking
Track bonus inventory offers, upsell proposals and additional commercial opportunities through clear pipeline stages.
Automated Partner Reporting
Generate partner-specific activation reports automatically. Hours of manual reporting become minutes of review.
AI Compliance & Governance
Faster approvals, fewer mistakes, consistent brand governance
Configure AI content rules that automatically validate campaign imagery and materials partners upload — against your brand guidelines. Logo placement, colour usage, prohibited content, required disclaimers — all checked instantly before anything reaches your approval queue.
The result: brand standards maintained automatically, your team reviews only compliant content, and partners get faster turnaround.
- AI flags issues before human review
- Fewer rounds of changes — partners get instant feedback
- Consistent governance across 40+ partners
- Right-first-time creative submissions
- Complete audit trail of every approval and rejection
Running hospitality or ticketing for partners too?
The Sponsorworks Events Platform handles corporate hospitality, guest programmes and ticketing at scale. Both platforms integrate seamlessly via API, so partnership and event data stay in sync without duplicate admin.
Frequently Asked Questions
Book a DemoSponsorworks gives rights-holder partnership teams one platform to deliver every commercial partnership. AI reads each sponsorship agreement into a live obligations tracker, and every partner gets a custom-branded portal with their toolkits, approvals, delivery status and reports, instead of everything running over email, Teams and WhatsApp.
Each partner gets their own branded portal with live delivery status, brand guidelines and always-up-to-date toolkits, creative approval submissions, and their own automatically generated reports, so partners self-serve answers instead of chasing your team for updates.
In hours, not weeks. Portals are configured from your existing brand assets and partner list, with no development work required, and individual branding for every partner out of the box.
Partners submit campaign creative through their portal, and AI brand-rule validation checks it against your guidelines instantly: logo placement, colour usage, prohibited content and required disclaimers. Your team reviews an already-validated submission, which means fewer amendment rounds and faster sign-off.
Each partner's report is generated automatically, carries their branding, and is delivered to them in their own portal: no manual compilation for your team, and no partners chasing you for updates on delivery.
Ready to transform commercial partnership delivery? See how leading rights holders use Sponsorworks to deliver exceptional partner experiences while reducing team workload.