Rights Holder Edition

Sponsorship management software for rights holder teams

Give every partner their own branded portal for live status, assets and approvals, so the same questions stop landing on your account managers.

  • Partners see live status, assets and toolkits in their own portal
  • Creative approvals without the endless back-and-forth
  • Turn unused inventory into offers partners accept in a click

Trusted by leading global organisations

  • Diageo
  • NBCUniversal
  • Aviva
  • Santander
  • Philips
  • Aon
  • Qatar Airways
  • BP
  • Hyundai
  • Unilever
  • AXA
  • Xero

Your best relationship people are
running spreadsheets

Rights holders tell us the same three things get in the way of growing their partnerships.

The spreadsheet-manager trap

The people you hired to grow partnerships spend the week on trackers, chasers and re-keying the same information. Accounts get maintained rather than grown, and taking on more partners means taking on more people.

The status chase

Every ‘where are we on this?’ email interrupts your team and chips away at the partner’s confidence. Partners feel out of the loop, and account managers feel like a help desk.

Creative approval overload

Amendment rounds pile up until teams start limiting comments just to keep pace. A single asset can take days, and the partner is waiting for every one of them.

What changes with Sponsorworks

50%

less time spent on admin

2×

the partners, with the same team

4 weeks

to fully branded and live

Deliver for every partner, without the chasing

Three ways Sponsorworks gives your account managers their week back.

Each partner gets a portal in their own branding with live delivery status, assets, toolkits and requests. They find what they need themselves, and the same questions stop landing on your account managers.

Up to 70%

Rights holders we speak to estimate their teams spend this much time answering repeat partner questions.

Portland Pioneers — Partner Portal
Branded Portland Pioneers partner portal with toolkits, assets, approvals, events, reports and a brand approvals panel

Partners submit creative through their portal. AI checks it against your brand rules before your team sees it, so issues go straight back to the partner and there are fewer amendment rounds.

Offer unused inventory to selected partners. They accept in their portal and the offer joins the existing contract as a tracked deliverable, with no new paperwork to raise.

Everything you need to deliver for partners at scale

01 · Partner portals

Give every partner their own branded portal

Custom branding per partner
Deploy a portal for each commercial partner in hours, carrying their own logos, colours and theme, so what they log into looks like the partnership rather than a supplier's tool.
Guidelines and activation toolkits
Publish brand guidelines, activation toolkits and campaign resources, including video, PDF and interactive content, straight to the portals that should have them.
Self-service asset access
Partners search, preview and download the assets they are entitled to whenever they need them, without an email to your team and without a file transfer link.
Permissions for every partner
Set exactly what each partner can see, download and request, so one portal design still shows each of them only their own agreement.

02 · Approvals and messaging

Approve creative and keep every request in one place

Creative approval workflows
Partners submit creative through their portal. Your team reviews with multi-party annotations on images, video and PDFs, and every version and sign-off stays on the record.
AI brand-rule validation
Configure your brand rules once and AI checks each submission before it reaches review, covering logo placement, colour usage, prohibited content and required disclaimers.
In-app partner messaging
Conversations sit on the partnership they belong to instead of in WhatsApp threads and personal inboxes, so a handover or a holiday does not lose the history.
Requests that reach the right team
Ticket, asset and appearance requests arrive in one queue with an owner and a status, so nothing disappears between your commercial and operations teams.

03 · Inventory and contracts

See all your inventory and sell what is going unused

Master inventory across partners
Every commercial asset across every partner in one view, showing what is allocated, what is available and what is out in a proposal, so nothing gets sold twice.
AI contract intelligence
Upload a partner contract and the obligations, assets and entitlements are extracted into a live tracker, so a new partner is ready to deliver against in minutes.
Deliverable tracking with evidence
Each obligation carries an owner, a due date and a status, and evidence is attached as work is delivered, so the record is complete before a partner asks for it.
Commercial opportunity tracking
Track bonus inventory offers, upsell proposals and other commercial opportunities through clear pipeline stages. An offer a partner accepts in their portal joins the existing contract as a tracked deliverable, with no new paperwork.

04 · Reporting and insight

Report to every partner without building a deck

Automated partner reporting
Each partner's report builds itself from the live delivery record in their own branding, turning hours of manual compilation into minutes of review.
Delivery across every partner
One view of how delivery is tracking for the whole partner base, so your team sees what needs attention this week rather than at the next review meeting.
Evidence attached to the obligation
Proof of delivery stays with the obligation it belongs to, which keeps a report defensible when a partner or their agency asks how a number was reached.
Ask questions in plain English
Ask which partners are behind, what is still unused or what is due next and get a live answer, in Sponsorworks or from Copilot, ChatGPT or Claude.

Put AI at the heart of sponsorship management

Not an AI add-on. Sponsorworks brings your data, workflows and intelligence together so AI can help at every stage.

Your sponsorship data. Your choice of AI.

Work in Sponsorworks, Copilot, ChatGPT or Claude — every answer stays grounded in the same live data.

CopilotChatGPTClaude

“The Sponsorworks platform has been invaluable for running our sponsorship programme, automating communications and taking a lot of the administrative burden off the team. It also looks great and is really easy to use, so it was an easy decision to roll it out across the business.”

Diageo

Hilary NybergDiageo

A demo built around your team

  • See a branded partner portal and the approvals flow
  • Real partnership workflows, not a canned slideshow
  • 30 minutes tailored to your business needs

Book a 30-minute demo

See Sponsorworks in action and ask us anything.

Sponsorworks Events Platform

Hosting partners and their guests? Manage it on the Events Platform.

The Sponsorworks Events Platform runs corporate hospitality, ticketing and guest programmes at scale, whether the guests are your own or your partners'.

Explore the Events Platform

PartnershipsEventsconnected via API

3×

return on Aon's hospitality and sponsorship portfolio after centralising £1.5m of spend

Read the Aon story

97%

ticket utilisation at Diageo, up from under 70%, across 15,000 tickets a year

Read the Diageo story

Frequently Asked Questions

Book a demo

The Sponsorworks Rights Holder Edition is sponsorship management software for rights holder teams. It keeps inventory, contracts, deliverables, approvals, assets and reporting together, while giving commercial partners their own branded portals for live status, content, requests and reports. Teams can also offer unused inventory to partners and add accepted offers to the contract.

Each commercial partner gets a custom-branded portal for contract tracking, live delivery status, content and toolkits, requests, creative approval submissions and reporting. Partners can find routine information and follow progress themselves, reducing the status chasing handled by the rights holder's account team.

You can start small and build from there. Upload a contract and Sponsorworks turns it into a working delivery tracker in minutes, so there is something useful in front of the team on day one. Most teams are fully branded and live within about four weeks, and the wider functionality can be introduced in phases to suit the rollout.

Partners submit campaign creative through their portal, where AI brand-rule validation checks it against the configured guidelines before review, including logo placement, colour usage, prohibited content and required disclaimers. The rights holder team sees the submission and any issues in one place, helping reduce amendment rounds and speed up sign-off.

The live delivery record feeds each partner's branded report, which is available through their portal. Evidence stays connected to the obligations and activity it supports, reducing manual compilation for the rights holder team and giving partners a clearer view of delivery progress.

Yes. Rights holder teams can turn unused inventory into offers for selected partners, who can review and accept them through their portal. An accepted offer can be added to the contract without rebuilding the paperwork, helping the team move from managing delivery to creating additional commercial opportunities.

The Rights Holder Edition is for teams delivering to multiple commercial partners through custom-branded portals, creative approvals and per-partner reporting. The Brand Edition is for teams managing sponsorship data, delivery and renewal evidence across a portfolio of sponsorships they have bought. Both editions run on the same platform but support the different day-to-day work on each side of an agreement. See the Brand Edition ↗