PARTNERSHIPS PLATFORM — BRANDS EDITION
AI-Native Sponsorship Software for Portfolios That Demand More
Finally understand your entire sponsorship portfolio — and prove its value. Centralise every contract, asset and activation, track obligations, coordinate agencies, automate stakeholder reporting, and prove sponsorship ROI with data-driven renewal decisions.
Trusted by leading brands
Millions spent on sponsorship.
But can you prove it's working?
The challenges are familiar: fragmented data, fragmented decisions, fragmented stories.
A single source of truth?
Contracts, activation status, performance data and ROI calculations live in different systems, drives and inboxes. There's no unified view of what you've bought, what's been delivered, or what it's worth.
Portfolio-level intelligence?
Without comparable data across partnerships, renewal conversations often come down to gut feel and relationship strength. It's hard to confidently say which deals to renew, renegotiate, or walk away from.
A defensible ROI story?
When the CFO asks what sponsorship is delivering, the answer depends on whichever data could be pulled together in time. Without consistent measurement across partnerships, the numbers shift quarter to quarter — and the story rarely lands with the rigour finance expects.
less time spent on reporting
less time on admin
asset activation
Every feature you need to manage partnerships at scale
Portfolio Dashboard
See every sponsorship in one view. Real-time status, activation progress, upcoming deadlines and performance metrics across your entire portfolio.
AI Contract Intelligence
Instant AI analysis extracts every obligation, asset and deliverable from contracts. Set up tracking for new partnerships in under five minutes.
Deliverable Tracking
Never miss another contracted deliverable. Track commitments across all partnerships, set reminders and deliver on time — every time.
Multi-Source Data Integration
Ingest data from social analytics, event attendance, survey results, media value and more. Automated collection means comprehensive reporting without manual work.
Agency & Partner Coordination
Your team and your external delivery partners work from one platform. Shared briefs, asset access and in-app messaging keep agencies, activation partners and media buyers coordinated — without the email chains.
Unified Data Sources
Bring CRM, social, attendance, survey and media data into a single source of truth across every partnership — ready for reporting, renewals and decisions, without the manual stitching.
Activation Campaign Tracking
Track every activation campaign across all partnerships. Manage creative approvals with multi-party annotations and keep a complete audit trail.
Performance Analytics
See ROI metrics across your entire portfolio in one view. Which partnerships deliver the strongest brand lift? Which should you renew or renegotiate?
This isn't digitising your spreadsheets — it's AI-driven partnership intelligence
Analyse contracts in seconds
AI extracts every obligation automatically — no more manually sifting through 50-page agreements.
Unified data sources
Pull performance data from social, events and surveys without manual entry.
Scheduled stakeholder reports
Generate and send CMO, CFO and team reports automatically on your schedule.
Portfolio-wide intelligence
Make smarter strategic decisions with data across every partnership you hold.
Need to manage hospitality and ticketing too?
Many of our brand customers also use the Sponsorworks Events Platform to manage their corporate hospitality and ticketing operations. Both platforms integrate seamlessly via API, so your partnership data flows into event management and back.
The Sponsorworks platform has been invaluable for running our sponsorship programme, automating communications and taking a lot of the administrative burden off the team. It also looks great and is really easy to use, so it was an easy decision to roll it out across the business.
Frequently Asked Questions
Book a DemoThe Sponsorworks Brand Edition is sponsorship management software for brand partnership teams. It brings contracts, obligations, assets, agency activity, delivery data and reporting into one structured portfolio view while working alongside existing systems. Teams can track delivery and utilisation across their contracts and have the evidence ready when renewal decisions begin.
Yes. Sponsorworks keeps deliverables, activations, outcomes and supporting evidence connected in one structured record. Brand teams can answer leadership questions without reconstructing the history from email threads, mobile messages and tracker spreadsheets, and use the same evidence to support performance reporting and renewal decisions.
Upload a contract and Sponsorworks pulls the obligations, assets and deadlines into a live tracker in minutes. The team can review the extracted information before using it, avoiding the need to retype the agreement and giving delivery work a useful starting point from day one.
Yes. Agencies, internal stakeholders and delivery partners can work from the same structured record with appropriate access levels, so briefs, assets, approvals and status do not have to be pieced together from email threads. Sponsorworks also works alongside existing systems and can bring in spreadsheets, contracts and reports sent by email.
The Brand Edition is for teams managing sponsorship data, delivery and renewal evidence across a portfolio. The Rights Holder Edition is for teams delivering to multiple commercial partners through custom-branded portals, creative approvals and per-partner reporting. Both editions run on the same platform but support the different day-to-day work on each side of an agreement.
Ready to transform how you manage partnerships? See how leading brands use Sponsorworks to activate more assets, reduce admin time, and prove value with confidence.
Case Study
Success Stories
Banking100%feedback captured on every event
NatWest Group automates ticket management across 22 business units
Read the story
bp drives up the efficiency of global sponsorships
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Consumer goods97%ticket utilisation, up from <70%
Diageo maximises usage of 15,000 hospitality tickets
Read the story
Insurance£1.5mspend centralised