Brand Edition

Sponsorship software for brand partnership teams

Bring your sponsorship data together, track delivery across every contract and have the evidence ready when renewal decisions begin.

  • Every contract, deliverable and asset in one portfolio view
  • Nothing you've paid for, or been promised, slips through
  • More value from every partnership, with the evidence ready at renewal

Trusted by leading brands

  • Diageo
  • NBCUniversal
  • Aviva
  • Santander
  • Philips
  • Aon
  • Qatar Airways
  • BP
  • Hyundai
  • Unilever
  • AXA
  • Xero

Millions spent on sponsorship.
But can you prove it's working?

Brand teams tell us the same three things get in the way.

A single source of truth?

Contracts, activation status, performance data and ROI calculations live in different systems, drives and inboxes. There's no unified view of what you've bought, what's been delivered, or what it's worth.

Portfolio-level intelligence?

Without comparable data across partnerships, renewal conversations often come down to gut feel and relationship strength. It's hard to confidently say which deals to renew, renegotiate, or walk away from.

A defensible ROI story?

When the CFO asks what sponsorship is delivering, the answer depends on whichever data could be pulled together in time. The numbers shift quarter to quarter, and the story rarely lands with the rigour finance expects.

What changes with Sponsorworks

Up to 90%

less time spent on reporting

50%

less time on admin

100%

asset activation

See your whole portfolio clearly

Three ways Sponsorworks helps your team get more from every partnership.

See performance across the whole portfolio and give leadership a clear answer. When a renewal comes up, the delivery history, ROI summary and evidence are already there.

Every obligation from every contract sits in one tracker with an owner, a due date and a status. Evidence is attached as work gets done, so nothing you've paid for slips through.

Upload the contract and every obligation, asset and deliverable is extracted into a live tracker with a quantity, an owner and a due date. A new partnership is ready to track in under five minutes.

“The Sponsorworks platform has been invaluable for running our sponsorship programme, automating communications and taking a lot of the administrative burden off the team. It also looks great and is really easy to use, so it was an easy decision to roll it out across the business.”

Diageo

Hilary NybergDiageo

Every feature you need to manage partnerships at scale

01 · Data

Bring your sponsorship data together

Data feeds
Social analytics, event attendance, brand survey and media value data flow in automatically, without manual collation.
One record per partnership
CRM, contract, delivery and performance data sit on a single record for each partnership, keeping reporting and renewal decisions consistent.
Works with your existing tools
Connects with Salesforce and monday.com, takes in spreadsheets and contracts, and brings in agency and media reports sent by email.
AI contract intelligence
Upload a contract and Sponsorworks extracts every obligation, asset and deliverable into a live tracker. Set up a new partnership in under five minutes.

02 · Delivery

Track delivery and contractual rights

Portfolio dashboard
See every sponsorship in one view. Real-time status, activation progress, upcoming deadlines and performance metrics across your entire portfolio.
Deliverable tracking
Every contracted commitment across the portfolio sits in one tracker with an owner, a due date and reminders.
Asset utilisation
Every contracted asset has an owner, deadline and status, so the team can spot unused assets and activate them before the period ends.
Proof of delivery
Attach evidence as work is delivered, keeping each partner’s record complete for reporting and renewal conversations.

03 · Agencies

Keep agencies and partners aligned

Agency and partner coordination
Shared briefs, asset access and in-app messaging keep agencies, activation partners and media buyers coordinated, without the email chains.
Activation campaign tracking
Each activation campaign has its own plan, timeline and asset list, shared by agencies and the brand team.
Creative approvals
Manage creative approvals with multi-party annotations on images, videos and PDFs, and keep a complete audit trail of every version and sign-off.
Access levels for every party
Agencies, internal stakeholders and delivery partners see the same structured record with the access that is right for them.

04 · Decisions

Report with confidence and decide renewals

Performance analytics
Compare cost, delivery and brand outcomes for every partnership side by side, with the same metrics applied to each.
Scheduled stakeholder reports
Generate and send CMO, CFO and team reports automatically on your schedule, with consistent metrics across every partnership.
Renewal decisions
When a contract comes up, the full record of cost, delivery and returns is already there to help you decide: renew, renegotiate or walk away.
Ask questions in plain English
Ask what is behind, due next or ready for renewal and get a live answer, in Sponsorworks or from Copilot, ChatGPT or Claude.

Put AI at the heart of sponsorship management

Not an AI add-on. Sponsorworks brings your data, workflows and intelligence together so AI can help at every stage.

Your sponsorship data. Your choice of AI.

Work in Sponsorworks, Copilot, ChatGPT or Claude — every answer stays grounded in the same live data.

CopilotChatGPTClaude

A demo built around your team

  • See the Brand Edition on a portfolio like yours
  • Real sponsorship workflows, not a canned slideshow
  • 30 minutes tailored to your business needs

Book a 30-minute demo

See Sponsorworks in action and ask us anything.

Sponsorworks Events Platform

Tickets and hospitality from your sponsorships? Manage them on the Events Platform.

Sponsorships often come with tickets and hospitality. Many brand customers manage them on the Sponsorworks Events Platform, from staff requests and approvals to guest registration and post-event reporting.

Explore the Events Platform

PartnershipsEventsconnected via API

3×

return on Aon's hospitality and sponsorship portfolio after centralising £1.5m of spend

Read the Aon story

97%

ticket utilisation at Diageo, up from under 70%, across 15,000 tickets a year

Read the Diageo story

Frequently Asked Questions

Book a demo

The Sponsorworks Brand Edition is sponsorship management software for brand partnership teams. It brings contracts, obligations, assets, agency activity, delivery data and reporting into one structured portfolio view while working alongside existing systems. Teams can track delivery and utilisation across their contracts and have the evidence ready when renewal decisions begin.

Yes. Sponsorworks keeps deliverables, activations, outcomes and supporting evidence connected in one structured record. Brand teams can answer leadership questions without reconstructing the history from email threads, mobile messages and tracker spreadsheets, and use the same evidence to support performance reporting and renewal decisions.

Upload a contract and Sponsorworks pulls the obligations, assets and deadlines into a live tracker in minutes. The team can review the extracted information before using it, avoiding the need to retype the agreement and giving delivery work a useful starting point from day one.

Yes. Agencies, internal stakeholders and delivery partners can work from the same structured record with appropriate access levels, so briefs, assets, approvals and status do not have to be pieced together from email threads. Sponsorworks also works alongside existing systems and can bring in spreadsheets, contracts and reports sent by email.

Yes. Every contracted asset and obligation is tracked across the portfolio with an owner, a deadline and a status, so the team can see what has been activated, what is still to come and what is at risk of going unused before the contract period ends. Evidence is attached as each deliverable is completed, which keeps the record of delivery complete for reporting and renewal.

Sponsorworks is designed to work alongside the systems a brand team already relies on. It connects with platforms including Salesforce and monday.com, takes in spreadsheets and contracts, and can bring in agency and media reports sent by email. Teams can also ask questions of their sponsorship data from the AI tools their company already uses, including Copilot, ChatGPT and Claude. See all integrations ↗

The Brand Edition is for teams managing sponsorship data, delivery and renewal evidence across a portfolio. The Rights Holder Edition is for teams delivering to multiple commercial partners through custom-branded portals, creative approvals and per-partner reporting. Both editions run on the same platform but support the different day-to-day work on each side of an agreement. See the Rights Holder Edition ↗