ABOUT US

Built from experience. At your side, every step.

Meet the people helping sponsorship and hospitality teams work smarter, build stronger partnerships and deliver better experiences.

Our story

We understand the challenges.
We’ve been in your shoes.

Rupert Pratt
Global Partnerships Director

At Sponsorworks, we understand the challenges large businesses have when managing sports and entertainment events and other business events, because we’ve been in your shoes.

Our journey began in 2013 when our founder, Alex Cowell, embarked on a mission to eliminate the pain of repetitive works, unwieldy spreadsheets, and the lack of tools and data to measure success.

Since then, Sponsorworks has grown into a trusted partner for global brands in over 10 countries, with a platform that streamlines operations and helps businesses uncover real insights from their portfolios.

When our Global Partnerships Director, Rupert Pratt, joined later, he brought with him over 20 years of sports marketing industry expertise, adding depth to our offering and ensuring Sponsorworks stays ahead in this ever-evolving space.

The year our story began: 2013
Supporting programmes around the world: 10+ countries
Specialist tools for sponsorship and hospitality: Two platforms

What drives us

Making our customers’ lives easier shapes what we build and how we work.

FIFA World Cup 2026

For two Tier 1 FIFA Partners, we delivered over 30,000 tickets and hospitality at the biggest, most logistically complex World Cup of all time, without a hitch.

30,000+
tickets and hospitality
2
Tier 1 FIFA Partners
0
Severity 1 or 2 support issues

Flexibility without complexity

Whether you’re managing one local event or a global partnership programme, our software should fit your processes and be easy for your team to use. That balance guides how we design the platform.

Innovation shaped by customers

Customer feedback informs how we develop Sponsorworks. From automating manual tasks to AI-driven insights, we focus on improvements that save time and help you make better decisions.

Support that stays with you

Getting started is only the beginning. Our responsive support team is here throughout your programme, helping you answer questions, resolve problems and get more from the platform. Around major tournaments, that includes out-of-hours support.

The team feel like an extension of our corporate team, which speaks volumes for how integrated the support has become.

Sally Leach, Sponsorship Manager

Partnership & Accreditations

Your trust matters to us. Sponsorworks is ISO 27001 certified, with SOC 2 Type II close to completion, supporting the protection of sensitive information across your events and sponsorship programmes.

Our platform integrates with providers including Microsoft and Salesforce, so you can work with the tools you already rely on. Partnerships with ticketing providers help bring more of your event programme together in one place.

Our commitment to information security