ABOUT US
At your side, every step of the way
A team dedicated to making your journey easier and your outcomes better.
At Sponsorworks, we understand the challenges large businesses have when managing sports and entertainment events and other business events, because we’ve been in your shoes.
Our journey began in 2013 when our founder, Alex Cowell, embarked on a mission to eliminate the pain of repetitive works, unwieldy spreadsheets, and the lack of tools and data to measure success.
Since then, Sponsorworks has grown into a trusted partner for global brands in over 10 countries, with a platform that streamlines operations and helps businesses uncover real insights from their portfolios.
When our Global Partnerships Director, Rupert Pratt, joined later, he brought with him over 20 years of sports marketing industry expertise, adding depth to our offering and ensuring Sponsorworks stays ahead in this ever-evolving space.
Together, we’re not just a software provider — we’re an extension of your team, helping you work smarter, faster, and with better results.
The team feel like an extension of our corporate team, which speaks volumes for how integrated the support has become.
Fast Facts
We innovate
Market leader.
Fully customisable
Our software, your way.
Quick to deploy
Your time is precious.
Decades of experience
We know what works, and what doesn’t.
True partners
We are an extension of your team.
World-class support
Nothing is too much trouble.
We are trusted
The biggest global businesses rely on us.
We deliver what we promise
Near-zero customer churn.
Transparent and flexible pricing
No hidden fees.
What drives us
We’re all about making our customers’ lives easier. We focus relentlessly on flexibility, ease of use, and exceptional support. Whether you’re managing one local event or a global partnership programme, we’re here to help you do it smarter, faster, and with better results. And with a highly responsive customer support team at your side, you’re never left guessing.
We’re also proud to be at the forefront of innovation in our industry. From AI-driven insights to automating manual tasks, we constantly enhance our platform based on customer feedback, keeping you ahead of the curve.
Partnership & Accreditations
Your trust matters to us, which is why Sponsorworks is ISO27001 and SOC2 certified, ensuring we uphold the highest data security standards. This certification gives you confidence that your sensitive information is protected as you manage events and sponsorships with ease.
We also work hand-in-hand with key players in the industry. Our platform integrates with popular providers like Microsoft and Salesforce, giving you the flexibility to use the tools you already rely on. Plus, through our partnerships with top ticketing providers, you can manage every aspect of your event programme from a single, secure platform.
By choosing Sponsorworks, you’re working with a company that values your data, your tools, and your success.
Two Platforms.
From Deal to Delivery.
Partnerships Platform
Intelligent automation for brands and rights holders.
Events Platform
Manage ticketing, hospitality, guests and travel at scale.
Discover how leading brands and rights holders use Sponsorworks to streamline operations at scale and make smarter decisions, faster.