The Challenge
bp manages a global sponsorship portfolio across 32 markets, primarily through Castrol, spanning Formula 1®, MotoGP and the Premier League.
With 10,000 tickets and hospitality assets each year, bp needed to manage applications, approvals, financial controls and fair access across its global teams.
Its existing bespoke software was costly to maintain and slow to change, with every update requiring development and testing.
Before and after
| Metric | Before | With Sponsorworks |
|---|---|---|
| Software model | Bespoke, custom-built | Off-the-shelf, configured |
| New functionality | Development cycle plus bp testing | Continuous platform improvements |
| Guest waivers | Not supported | Online, in eight languages |
The Solution
bp replaced its bespoke system with the Sponsorworks Platform, giving its teams and agency a flexible solution that closely matched their existing processes.
The platform was live in less than 48 hours, with 95% of requirements available from day one. Bespoke requirements, including bp’s financial approval process, were delivered within two weeks.
Modules used
What bp runs on Sponsorworks.
The Results
- 10,000 assets managed each year
- 32 global markets supported
- Live in under 48 hours
- 95% of requirements available from day one
- Guest management and waivers in eight languages
- Continuous platform improvements without bespoke development or testing
Still paying to maintain bespoke software?
bp was live on Sponsorworks in under 48 hours with 95% of what it needed. A demo is the quickest way to see what that would look like for your portfolio.
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